Njengoko sonke sisazi, iJordani ngoyena mdlali webhola yomnyazi onengeniso kakhulu, kwaye uJames ungoyena mdlali webhola yomnyazi onengeniso kakhulu.Ezi zigebenga zimbini zezona ziphezulu kwimbali yebasketball.UJordan yindoda yokuqala embalini, kwaye uYakobi ungowesibini kuphela embalini ongoyena usondeleyo kunye nokuphela kweYordan enokwenzeka.UJordan kunye noJames bakwabona badlali babini banefuthe kunye nababaluleke kakhulu kwezorhwebo kwibhola yomnyazi kwimbali.Zimbini iimbaleki ezixatyiswe kakhulu ngecala lohlobo, eyona nto idumileyo yezemidlalo emhlabeni, ke iJordan noJames banazo naziphi na ezinye iimbaleki eNike, kubandakanya noKobe noRonaldo abanalo unyango.
Bobabini uKobe kunye noRonaldo zizigebenga ezinkulu zala maxesha kwaye zinexabiso elikhulu lokuthengisa.Impembelelo kaKobe ikwindawo yesibini emva kweJordan noJames, ngelixa uCristiano Ronaldo engoyena mdlali uxabisekileyo kwezorhwebo kwibhola ekhatywayo, nangaphezulu kunoMessi.Unyango lwabo kwicala le-brand alufikanga kwinqanaba eliphezulu.URonaldo wahlaziywa kuphela ngecala lohlobo, kwaye emva kokuthatha umhlalaphantsi, u-Kobe wade wajongwa nguNike njengengabalulekanga kangako kunokusebenza.Emva kokufa kuka-Kobe, u-Nike akazange acinge ukuba unokuvuna iiliki ngeemvakalelo, ngoko ke wanika ulwandiso lwekhontrakthi uVanessa ebonakala enganyanisekanga, kodwa ekugqibeleni wakhatywa.
UJordan noJames bahlukile.I-Nike idale i-sub-brand "i-Jordan" ye-Jordan, kwaye i-Jordan nayo inezabelo kwicala le-brand, enokuthi ibe yi-100 yezigidi zeedola zaseMelika ngonyaka.Emva kokuba uMessi efudukela eParis, ukuthengiswa kwejezi kwaphula irekhodi, kwaye iJordan nayo yenza inzuzo ye-6 yezigidi ze-euro ngeentsuku ezimbalwa.Nangona kunjalo, ngenxa yokuba i-sub-brand kakhulu "igazi lokufunxa", icala le-brand wavula kuphela igama elithi Jordan, kwaye akazange abanike unyango olufanayo noYakobi.
Ukuba uJames ufumana ngaphezulu kwe-100 yezigidi zeedola zase-US kwingeniso yonyaka, icala le-brand liyathandabuza, ngoko isebenzisa amanye amalungelo ukwenza uJames.Icala leBrand libonelele uJames ngesivumelwano sobomi kwiminyaka eliqela eyadlulayo, exabisa ngaphezulu kwe-1 yeebhiliyoni zeedola.Lo ngumntu wokuqala kwimbali phakathi kwabadlali abasebenzayo.Ukongeza, i-brand side yakha isakhiwo sesihloko sikaJames kwikomkhulu, elibizwa ngokuba yi "LeBron James Innovation Centre."Eli ziko likwavulwe ngokusesikweni eluntwini ngomhla wesihlanu kweyeDwarha. Ngumntu wokuqala ezimbalini, noJordan akanalo unyango!
Icala Brand ubhengeze ngokusesikweni namhlanje ukuba isakhiwo esibizwa emva Lakers phambili LeBron James, abakha kwikomkhulu labo iminyaka emine enesiqingatha, "LeBron James Innovation Centre," ngoku ngokusemthethweni isetyenziswe.
Kumgangatho ophezulu weziko, kukho i-brand ye-Sports Research Laboratory (NSRL) eyakhiwe ngokutsha, enesixhobo sokuthwebula esona sikhulu sehlabathi (iikhamera ezingama-400), iipleyiti zamandla angama-97, izixhobo zokubonisa umzimba, kunye nokunye.I-NSRL entsha iphindwe kahlanu kunobukhulu bangaphambili.Izibonelelo zayo zibandakanya inkundla yebhola yomnyazi egcweleyo, umkhondo wokunyamezela weemitha ezingama-200, iimitha ezili-100 eziqondileyo, indawo yoqeqesho ye-turf eyenziweyo-zonke ezo ziyilelwe ukubamba iintshukumo zeembaleki ngesantya esipheleleyo.Ukongeza kwipleyiti yamandla ekhankanywe ngasentla kunye nesixhobo sokubamba intshukumo, ikwaqulathe uthotho lweelabhoratri ezine zemozulu ephucukileyo ukulinganisa iimeko ezahlukeneyo zendalo.I-LeBron-James Innovation Centre ithatha indawo epheleleyo ye-750,000 yeenyawo zesikwere (malunga ne-69,700 yeemitha zesikwemitha), apho uphawu lweLebhu yoPhando lwezeMidlalo luthatha indawo ye-85,000 yeenyawo zesikwere.
I-LeBron James Innovation Centre iqulethe inani elikhulu lezinto zokwakha eziqulethwe kuphawu lukaJames.Inkundla yebhola yomnyazi yesiqingatha senkundla kumgangatho wokuqala weziko ibonisa indawo yokudubula kunye nokuphosa kukaJames kukhokelela kumanqaku angama-30,000 kumsebenzi wakhe ngendlela yamachaphaza.Kwakunye nexesha kunye nesikhundla sokudutshulwa kommeli (amanqaku okuqala, inqaku lokuqala, umsebenzi 10000/20000/30000 amanqaku);iziko iqulethe udonga umboniso wobugcisa kunye nomfanekiso kaYakobi unina nomntwana, ebonisa ulutsha uYakobi Ezinye iindebe kunye neembasa iphumelele ngexesha: kumgangatho wokuqala iziko ivenkile yekofu Glo kaThixo ebizwa ngokuba unina James.Iifreyimu zeefoto kumacala omabini evenkile yekofu zibonisa amaxesha akudala obomi bukaJames;ukongeza, uJames ngokwakhe unenani elikhulu le-sneaker design molds kunye nenxalenye yengqokelela yabucala yeeteki nazo ziboniswa kwiikhawunta ezikhethekileyo.
Ixesha lokuposa: Oct-14-2021